First 5 San Diego Marketing & Communications Services

Early childhood development is critical for addressing the health, academic achievement and even the long-term earning potential disparities that exist in low-income and vulnerable populations.

First 5 San Diego provides the County’s youngest children with programs and services that help them thrive and start school healthy and ready to succeed. And in-depth marketing, communications and public relations plans can significantly increase awareness and use of those services.

Each year MIG creates plans for First 5 San Diego’s broadcast, print, and social media; strategic partnerships; public events; and website updates. In Fiscal Year 2019-2020, the public education program achieved more than 122 million gross impressions and successfully positioned the organization’s executive director as an early childhood development expert—critical during the COVID-19 pandemic to ensuring families had the resources, current information, and tools needed to cope and adapt during that difficult time.

In the 15th year of our work with First 5 San Diego, MIG continues to provide creative, award-winning services that support the organization in fulfilling its mission and enriching the lives of children and families throughout the county.